Austria
The begining
Heritage
One of the designer's missions is to use styling to convey a specific message. Steyr Automotive has had a strong portfolio of trucks and buses for more than 100 years, starting in the early 1900s. Their vehicles had very distinctive design features that we have captured and integrated into the new contemporary design. Drawing inspiration from the past while being influenced by the aesthetic codes and trends that surround us, we strive to create visually compelling and meaningful solutions. This process involves not only creativity and innovation but also a deep understanding of a brand's historical and cultural influences to craft design propositions that resonate, make sense, and communicate effectively.
Concept
A new DNA for the city bus
The bus sector has very different needs and requirements than other transportation sectors, and the design of these vehicles must respond to these specific needs. Some companies spend resources trying to make their vehicles appear fast and aggressive, when in reality city buses are not fast and should not be aggressive. Additionally, in a cost-driven industry, the overall quality of design has not improved. Instead, at Segula Industrial Design we focused on what really matters. Our goal was to rejuvenate the CITY BUS concept, to give the user the modern service they expect, and to inspire people to use this eco-friendly service.
High quality execution
The best city bus
Smooth surfaces with stylized straight lines, large transparencies and black screens are inspired by today's technological gadgets. This is subtly combined with Steyr Automotive's aesthetic heritage to create a bold, contemporary design.
We are particularly proud of the harmonious three-dimensional integration of the various elements with the highest level of precision, with lines that run smoothly along the entire length of the vehicle.
Interior
Ergonomic driver's work space
For professional bus drivers, the cabin is their office. They spend several hours in this space, under a lot of stress from the environment. For this reason, the driver's workplace must be as comfortable and safe as possible, not only for the driver but also for the safety of the passengers. One of our goal was also to make it practical and functional, for this reason we designed it taking our inspiration from furnitures and product design.
Details
Working with pre-exisiting parts
The bus sector is very competitive in terms of production costs. This brings some limitations to design freedom, for example the number of components and details that can be customized. But we love challenges. In this case, we solved the problem by finding clever ways to merge existing components from suppliers into our design. The result is something that looks as if it was made especially for us.
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