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On the road to a greener future

Steyr Automotive made the strategic move towards green transportation and we joined them in the challenge.

The begining


Steyr Automotive has had a strong portfolio of trucks and buses for more than 100 years, starting last century in the early 1900's. Their vehicles had very distinctive design features that we captured and integrated into the new contemporary design. For this reason, the new electric bus from Steyr Automotive is a statement of the company's vision of the future without forgetting its history.

A new DNA for the city bus

The bus sector has very different needs and requirements than other transportation sectors and the design of these vehicles must respond to those specific needs. Some companies spend resources trying to make their vehicles appear fast and aggressive, when in reality city buses are not fast and should not be aggressive. Also, in a cost-driven industry, overall design quality has not improved. Instead, at Segula Industrial Design we focussed on what really matters. Our goal was to rejuvenate the CITY BUS concept to give the user the modern service they expect in an effort to inspire people to make use of this eco-friendly service.
High quality execution

The best city bus

Smooth surfaces with stylized straight lines, along with large transparencies and black screens are inspired by today's technological gadgets. This, subtly combined with Steyr Automotive's aesthetic heritage, creates a bold contemporary design. We are particularly proud of the harmonious three-dimensional integration of the different elements at the highest level of precision with lines that run smoothly along the entire length of the vehicle.

Ergonomic driver's work space

For professional bus drivers the cabin is like their office. They spend several hours in this space under a lot of stress from the environment. For this reason the driver's workplace must be designed as comforatle and safe as possible, not only for the benefit of the driver but also to ensure the safety of the passengers.

Working with pre-exisiting parts

The bus sector is very competitive in terms of production costs. This brings some limitations to the design freedom, for example the number of components and details that can be custom made. But we love challenges. In this case we solved this issue by finding clever ways to merge existing components from suppliers to our design. As a result they look so appealing that it seems like if they were made specifically for us.